It sounds heartfelt. It doesn’t look like the author tries to sell you the music industry or even his music. It sounds like telling facts, always remembering that it is his point of view and experience, nothing else.
I did enjoy the read very much. It is dense and full of facts but also very informative and insightful. I did like that he talks about many topics, from music creation to the related economics.
I agree with other comments saying that you do not need to be a Talking Heads fan to enjoy the book. I did listen to Byrne music, and I can say that I do not like it. And that is OK.